jan2011
One Time Event For 2011 – Won’t Repeat until 2012
THE MISSION: To nail your Website, communication methods and social media to be one cohesive, compelling, converting machine. Merely having a presence online is like being an anonymous wallflower at a party that goes home alone. Nailing your strategy will make you the life of the party that leaves with your dream date.
Somebody has a need, and they get word that YOU…your product or service, might be what they need. What a tragedy if they visit YourWebsite.com and don’t connect with you. They don’t subscribe or email or call or click BUY NOW.
The space between what you have that can truly help someone, and them believing it and committing to you…is life and death to your business pursuit. This event is about mastering your online presence.
Learn what powerful tools and resources your unique online presence should consist of, and how to implement them so you convert as many prospects as possible into paying customers and raving fans.
We’ll teach you what aspects of the online world fit you and your business, how they work and what it will take to make them work for your personal business.
Isn’t that what we all want? You go to a huge effort to develop a product or service you believe in and want people to experience, but time and time again people visit you online and you don’t make the sale.
There is a method to the madness. Methods that turn the madness into…security.
But hear me; first you MUST know the correct online strategy needed for your idea and business. It must fit:
- Your specific personality, giftings, skills and personality,
- Your unique product or service,
- Your exact target market, and
- Your budget.
Without these necessities, you are effectively pissing in the wind. Pardon the graphic analogy, but I want to drive home the truth of why so many brilliant business ideas never see the light of day.
- How would Michael Jordon have fared if he played basketball in flip flops?
- How would Mario Andretti have fared driving a Pinto?
- How would Luciano Pavaroti have fared if he sang while chewing gum?
People DO judge a book by its cover. Period. And online, they judge you and your product or service in 5-8 seconds before they make up their mind to buy or move on.
So in this foundational Free Agent workshop, you’ll work on the direct application to your personal business and how it must be showcased online in order for it to grow, succeed and flourish.
Have you ever been to a conference or seminar where you sat on your butt for endless hours, maybe you were well entertained and inspired, but you left with loads of info that sat on your bookshelf and never really helped you? Thus the term here of…W-O-R-K-S-H-O-P. You will be here to do hands-on work, moving past mere understanding…to specific application for you and your business.
Pictured leading a 2010 event (L-R): Andy Traub, Pierce Marrs,
Chuck Bowen, Kevin Miller, Jimi Gibson, Justin Lukasavige
This event is slated for 30 attendees, and we have five free agent rock star leaders to guide you, which is a guide for every 5 people. THAT…is what sets our events apart. It’s intimate, personal, and gets results. Here then, are your Guides:
Myself, ‘Agent’ Kevin Miller. I’m your host for the event and am here to connect with you and make sure you get exactly what you need out of the event, which goes beyond the mere business aspects. Most of my time is directly with you, not up front presenting all the sessions (I do a few), the others have much expertise here that supersedes mine. I get to jump up and insert what I want, when I want, cause I’m the Founder. I also facilitate your coffee and wine tastings!
*Kevin Miller Bio
Chuck Bowen. Chuck helped me create FAA and is my personal business coach. In a world of specialists, Chuck brings it all together and proves his favorite quote, “If we can work it out on paper, we can work it out in real life.” He’s done that for more free agents than I can count, and in the process has partnered with numerous companies, such as Saddleback Leather Company who he lead from a fledgling company to wildly successful in only three years. If there’s a ‘Don’ of the free agent mafia, he’d be it. He’s a master at getting to the heart of personal issues that encumber a person’s success and eradicating them to remove obstacles.
*Chuck Bowen Bio
Andy Traub is my favorite ‘Tech Geek’ for entrepreneurs. He can take the details and boil them down for us laymen, but even more, he is a free agent himself and knows how to drive everything down to the bottom line…money, effort and results. Telling you ‘what’ to do without the ‘how’ is pointless, and Andy makes sure you are equipped. Andy is a weekly co-host on the Business Tech Weekly show with Podcast guru Cliff Ravenscraft, and has risen to the top of the business podcasting charts in iTunes with his brilliant ‘Linchpin Podcast’ highlighting the rock stars of business giant Seth Godin’s camp.
*Andy Traub Bio
Justin Lukasavige is the founder and host of CoachRadio.tv, author of ‘Become A Coach’ and one of the most successful free agents I know when it comes to turning online social media and promotional efforts into SALES. He’s put more time and testing into these areas than the rest of us combined, and the benefit we get is knowing what works, why and how. He begin free agency as a financial and career coach and cut his self-employment teeth by having to sell what matters most…himself. You must know how to do this, online.
*Justin Lukasavige Bio
Jimi Gibson spent a decade as creative director of an international advertising agency where he crafted brands and marketing campaigns (15 national awards!) for Fortune 100 companies. Today he enjoys four business pillars where he plays at what he loves: He’s helps run Saddleback Leather Company’s branding and marketing, he runs his own corporate entertainment business where he performs on stage nearly weekly around the country, he personally consults entrepreneurs with their brands, and he leads the Free Agent Academy Brand course (he created it) .
*Jimi Gibson Bio
These are the hands you’ll place yourself in. There is strength in counsel and wisdom amongst a multitude of leaders.
The three primary focal points of this event:
- Website look and flow and functionality
- Primary communication method
- Social media strategy
Here is our schedule overview. Each session contains a presentation and personal WQ period (work & question):
FRIDAY
12:30 Check in
1:00 Welcome & Charge
Purpose
2:00 Session 1: How can my online presence adequately communicate my brand?
2:45 Session 2: What am I selling?
3:30 Workshop & Q&A
4:00 Small groups
5:00 Session 3: Who am I selling to?
5:15 Workshop & Q&A
5:45 Small groups
6:30 Delightful Buffet Dinner featuring the best camp food you’ve ever experienced and Kevin’s interesting wine samplings
8:00 Bonfire, featuring Colorado S’mores
SATURDAY
7:30 Morning walk & devotions to Manitou Lake
8:30 Bountiful Buffet Breakfast
Function
9:15 Session 4: Gather
Where are you finding and enticing your audience, how can they find you and how are you enticing them? It must be intentional and how someone else is doing it is probably not how you need to do it. We must decipher your strategy.
10:00 Workshop & Q&A
10:30 Small groups
11:15 Session 5: Warm
Once you’ve enticed people, what’s their first step (making a purchase is the WRONG answer), second step… How long should the cycle take, how can they interact, what is your follow up? We know, do you? We’ll tell you.
12:00 Workshop & Q&A
12:30 Small groups
1:15 Luscious Buffet Lunch
2:00 Session 6: Close – What will they give up if they don’t buy, how does your site close the deal. And do you know what they must see during the closing process? We’ll tell you.
2:45 Workshop & Q&A
3:15 Small groups
Social Media Destination How-To
4:00 Session 7: Blogging, Podcasting & Videocasting
4:45 Blogging/Writing Workshop
5:30 Pod/Vid Casting workshop
6:30 Decadent Buffet Dinner
8:00 Bonfire, featuring Colorado S’mores
SUNDAY
7:30 Morning walk & devotions to Manitou Lake
8:30 Beautiful Buffet Breakfast
The Next 90-Days
9:15 Session 8: Creating & Breaking Down Your Plan
10:00 Workshop & Q&A
10:30 Small groups
11:15 Session 9: Addressing your most urgent need
12:15 Light Buffet Lunch
1:00 Event end, Journey start!
The event is held where all Free Agent Academy Intensive event are held…in breathtaking Woodland Park, Colorado at 8,500 feet above sea level in Pikes Peak National Forest at the camp and lodge of Camp Elim. The setting will calm and inspire your soul.
Camp is perfectly suited to this journey of free agency. Until we have abundant businesses, we don’t spend money on luxury items. You can stay at the Ritz when you gross 6-figures. The camp is really nice and rustic. No TV or phone or extraneous costs. Even internet is limited here, as we want your full attention on the sessions, not the ever enticing emails that never stop.
We stay together Friday afternoon till Sunday afternoon, learning the free agent trade and basking in the promise of the free agent lifestyle. All primo meals are included, plus gourmet coffee after our morning walk to the lake and wine & Colorado S’mores around the bonfire in the evening.
Lodging at the camp is most efficient, beneficial and economical, as we talk long into the night, and early in the morning.. $100 for both nights. Nice bunks, private bathrooms, and all natural wood to remind you of the mountains you are abiding in. You’ll share with a bunk mate.
If you desire different accommodations Thursday or Sunday nights, you may reserve a room at the Woodland Country Lodge in Woodland Park, a short and beautiful 7 mile drive from camp. Average $75 per night http://www.woodlandcountrylodge.com
*Cell phones will connect depending on where you stand, and internet service is available before and after our sessions on a limited basis (no big file uploads or downloads due to the satellite connection). You’re here to work ON your business and life, not IN them. For 48 hours.
No Risk Guarantee
If after attending, you feel the event was not worth your investment, simply tell us what it WAS worth to you, and we’ll refund the difference…down to zero of the event fee. Must happen within 7 days of the event end.
Registration – $1,250
As always, past grads get a deep discount for life.
*All members, please register from within our member’s community!
Includes complete event, all food, one month’s membership and more.
