You sell yourself every day (or try to). Do it better.
February 21st, 2013 by Agent Kevin Miller
There are few people in business or even life these days, who are really good at relating to people. Relating to people well is the key to selling yourself. If you can’t sell yourself, you can’t influence anyone or sell them a product or service you believe in.
We’ve become a culture of ‘order takers’. Walk into most any retail outlet and you have people waiting around to take your order. They have no concept of helping you and serving you and actually making a sale.
If you’re looking to be self-employed, you’re going to have to be able to relate to people well. Not be a ‘sales person’ per se. We don’t look at introverts and extroverts and say, “Well introverts, too bad for you. You aren’t outgoing enough so you won’t be able to sell yourself and you’ll never get a date or get married.”
No, we all must sell ourselves.
So in yesterday’s show we sat down with personal relations expert Pierce Marrs. Pierce is a friend of mine and a friend and neighbor to my parents, Dan & Joanne Miller of 48 Days fame. Many folks hire Pierce (www.MarrsCoaching.com) to help them with their personal relations skills. Whether that means selling a product or service better, getting a promotion or yes…even getting a date.
We’re fortunate to have him in Free Agent Academy as our Professor of Sales. He’s truly amazing at what he does. And many of you will recognize his voice from many voiceovers, such as with the Andy Andrews ‘In The Loop’ podcast.
We spent most of the time talking about the first and biggest key of relating to people well…building rapport. And the beauty here is building rapport is simply being interested in others and asking them questions.
Did you hear? It’s not getting your pitch down. It’s not TELLING people what you know or what your product or service is or telling them ANYTHING!
“When I go in to see someone, my goal is to be the most interested person in the world in them!”
So instead of going in to sell, we’re to go in and care. We’re to be a student of our prospect and simply show immense care for them.
Now doesn’t that beat the hell out of ‘trying to sell somebody something!’
And an important note, you’re not being interested for the purpose of reeling them in to your pitch or offering. What if you question someone enough to find that what you have to offer is in fact NOT what they need? Folks, telling someone what you have isn’t best for them is a trust building goldmine. You’ll often find them trying to sell YOU that they do need it! Or they’ll be so impressed you’ll receive referrals and recommendations from them for folks who truly DO need what you have to offer.
OK, enough from me. I’m just parroting Pierce, so let’s hear straight from the guru:
Free Agent Underground Show – “You sell yourself every day (or try to). Do it better.”